25 %

MCO-06 Marketing Management in English Solved Assignment 2018-2019

80.00 60.00

MCO-06 Marketing Management in English Solved Assignment 2018-2019

Course Code : MCO-06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks

Categories: , ,

Description

MCO-06 Solved Assignment 2018-19

Course Code : MCO-06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks

Title Name MCO-06 Marketing Management Solved Assignment 2018-19
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2018-2019 Course: MCOM
Session 2018-19
Short Name MCO-06 (ENGLISH)
Assignment Code MCO-06/TMA/2018-19
Product Assignment of MCOM 2018-2019 (IGNOU)
Submission Date before March 31th, 2019 for the session July, 2018 and
before September 30th, 2019 for the session January 2019
Price RS. 60

Attempt all the questions
1. “Services have unique characteristics that make them different from Products”. Discuss.
Also explain the importance of three additional Ps involved in services marketing apart
from traditional 4Ps of marketing. (20)
2. Explain the concept of PLC. Discuss the marketing strategies of the four stages of the
PLC. (20)
3. Distinguish between the following:
(a) Sales Promotion and Personal Selling.
(b) Branding and Packaging. (10, 10)
4. Write short notes on the following:
(a) Factors governing the selection of an appropriate distribution channel.
(b) The evolution process of Marketing Management Philosophy. (10, 10)
5. Comment very briefly on the following statements:
(a) “Mass Marketing is not a viable option to build a profitable brand”
(b) “Price is the one element of the marketing mix that produces revenue; the other
elements produce costs”
(c) “Personal Selling is the only form of direct marketing”
(d) “Importance of green marketing is increasing”
(e) “In a sense, market segmentation is the strategy of ‘divide and conquer’. (5X4)
MCO-06, MCO-6, MCO 06, MCO 6, MCO06, MCO

Reviews

There are no reviews yet.

Be the first to review “MCO-06 Marketing Management in English Solved Assignment 2018-2019”

This site uses Akismet to reduce spam. Learn how your comment data is processed.